Company Filing History:
Years Active: 2022
Title: Tiffany Boorsma: Innovator in Promotional Campaign Evaluation
Introduction
Tiffany Boorsma is a notable inventor based in Grand Rapids, MI (US). She has made significant contributions to the field of advertising through her innovative patent. Her work focuses on enhancing the effectiveness of promotional campaigns, which is crucial in today's competitive market.
Latest Patents
Tiffany holds a patent for "Systems and methods for evaluating a promotional campaign." This patent describes a system that estimates a target conversion rate for an advertising campaign associated with a media asset. It also determines the actual conversion rate for the campaign. When the system finds that the target and actual conversion rates are similar, it identifies a target demographic audience for the target conversion rate. Furthermore, it assesses the primary demographic audience for the actual conversion rate and compares their characteristics. If discrepancies are found between the two audiences, the system generates a notification to indicate the differences.
Career Highlights
Tiffany is currently employed at Rovi Guides, Inc., where she applies her expertise in evaluating promotional campaigns. Her innovative approach has the potential to transform how companies assess the effectiveness of their advertising strategies.
Collaborations
Some of her coworkers include Girdhar Malhotra and Jigar Shah, who contribute to the collaborative environment at Rovi Guides, Inc.
Conclusion
Tiffany Boorsma's work in evaluating promotional campaigns showcases her innovative spirit and dedication to improving advertising effectiveness. Her contributions are valuable assets to the field and highlight the importance of targeted marketing strategies.