The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2022
Filed:
Mar. 14, 2019
Rovi Guides, Inc., San Jose, CA (US);
Girdhar Malhotra, San Jose, CA (US);
Jigar Shah, Malden, MA (US);
Tiffany Boorsma, Grand Rapids, MI (US);
Alexis Yelton, Seattle, WA (US);
Michael Helgeson, Sudbury, MA (US);
Ezra Velazquez, Cambridge, MA (US);
Lisa Lutz, Sudbury, MA (US);
Abhijeet Sharma, Seattle, WA (US);
William Griffin Cherry, Roslindale, MA (US);
Rovi Guides, Inc., San Jose, CA (US);
Abstract
Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.