Company Filing History:
Years Active: 2022
Title: Innovations by Ezra Velazquez
Introduction
Ezra Velazquez is an accomplished inventor based in Cambridge, MA (US). He has made significant contributions to the field of advertising technology through his innovative patent. His work focuses on enhancing the effectiveness of promotional campaigns.
Latest Patents
Ezra holds a patent titled "Systems and methods for evaluating a promotional campaign." This patent discloses systems and methods for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. In response to determining that the target conversion rate and the actual conversion rate are similar, the system identifies a target demographic audience for the target conversion rate. Furthermore, it determines a primary demographic audience for the actual conversion rate and compares characteristics of both audiences. If the target demographic audience and the primary demographic audience differ, the system generates a notification indicating this discrepancy.
Career Highlights
Ezra Velazquez is currently employed at Rovi Guides, Inc. His role involves leveraging his expertise in evaluating promotional campaigns to drive successful advertising strategies. His innovative approach has positioned him as a valuable asset in his field.
Collaborations
Ezra has collaborated with notable colleagues, including Girdhar Malhotra and Jigar Shah. These partnerships have fostered a creative environment that encourages the development of cutting-edge solutions in advertising technology.
Conclusion
Ezra Velazquez is a pioneering inventor whose work in evaluating promotional campaigns has the potential to transform advertising strategies. His contributions continue to influence the industry and inspire future innovations.