Company Filing History:
Years Active: 2022
Title: The Innovative Mind of Lisa Lutz
Introduction
Lisa Lutz is a notable inventor based in Sudbury, MA (US). She has made significant contributions to the field of advertising technology. Her work focuses on systems and methods for evaluating promotional campaigns, showcasing her innovative approach to enhancing marketing strategies.
Latest Patents
Lisa holds 1 patent for her invention titled "Systems and methods for evaluating a promotional campaign." This patent describes a system that estimates a target conversion rate for an advertising campaign associated with a media asset. It also determines the actual conversion rate for the campaign. The system compares these rates and identifies discrepancies between the target demographic audience and the primary demographic audience. This innovative approach allows for better targeting and effectiveness of promotional campaigns.
Career Highlights
Lisa Lutz is currently employed at Rovi Guides, Inc., where she continues to develop her ideas and contribute to the field of advertising technology. Her work has been instrumental in advancing methods for evaluating marketing effectiveness.
Collaborations
Some of her coworkers include Girdhar Malhotra and Jigar Shah, who collaborate with her on various projects within the company.
Conclusion
Lisa Lutz exemplifies the spirit of innovation in the advertising industry. Her patent and contributions reflect her commitment to improving promotional campaign evaluation methods.