Tian-Ming Bu

Title: Innovations by Tian-Ming Bu

Introduction

Tian-Ming Bu is a notable inventor based in Shanghai, China. He has made significant contributions to the field of keyword auction markets and ad-words auctions. With a total of 2 patents, his work focuses on optimizing bidding strategies and enhancing profitability in digital advertising.

Latest Patents

Tian-Ming Bu's latest patents include innovative methods for gaining profit in sponsored keyword auction markets. One patent describes a method that begins with holding a local keyword auction and receiving bids for the right to display advertisements associated with specific keywords. The method allows bidders to adjust their bids based on external auctions, utilizing a forward-looking Nash equilibrium response function. His other patent focuses on facilitating more efficient bidding in ad-words auctions. This system employs a forward-looking Nash equilibrium to enable bidding agents to place bids while dynamically considering the strategies of other agents and their future responses.

Career Highlights

Throughout his career, Tian-Ming Bu has worked at various esteemed institutions, including the City University of Hong Kong. His expertise in auction theory and digital advertising has positioned him as a key figure in the field of innovations related to online marketing.

Collaborations

Tian-Ming Bu has collaborated with notable individuals such as Xiaotie Deng and Qi Qi. These collaborations have further enriched his research and contributions to the field.

Conclusion

Tian-Ming Bu's innovative patents and career achievements highlight his significant impact on the digital advertising landscape. His work continues to influence bidding strategies and profitability in keyword auction markets.