The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 18, 2012
Filed:
Apr. 16, 2009
Applicants:
Xiaotie Deng, Kowloon, HK;
Tian-ming Bu, Shanghai, CN;
Qi Qi, Shanghai, CN;
Inventors:
Assignee:
City University of Hong Kong, Kowloon, HK;
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2006.01);
U.S. Cl.
CPC ...
Abstract
Methods for gaining profit of a sponsored keyword auctioneer are described herein. The method begins with holding a local keyword auction, and receiving bids for it, wherein each bid is for the right to display one advertisement associated with the bid in response to the bid being allocated along with one keyword. Bid for the same keyword at other auctions are placed. Once the bidders of the local keyword auction to adjust bids, the bid at the external auction is changed by utilizing a forward looking Nash equilibrium response function.