Thomas S Huseby

Title: Thomas S. Huseby: Innovator in Self-Targeted Advertising

Introduction

Thomas S. Huseby is an accomplished inventor based in Seattle, WA (US). He has made significant contributions to the field of advertising technology, particularly in the area of self-targeted advertising. With a total of 3 patents to his name, Huseby continues to push the boundaries of how advertisements can be tailored to individual users.

Latest Patents

Huseby's latest patents focus on methods and apparatuses for displaying ads directed to personas having associated characteristics. One of his notable inventions is a system and method for directing self-targeted advertising to users who are interested in receiving it. In this innovative approach, users can create or adopt one or more personas that define various characteristics they possess or wish to be associated with. Advertisers can then utilize these characteristics to identify members of a target audience. Each persona has a unique address or identifier for ad delivery. The user interface allows users to interact with icons representing different brands, providing input on their opinions of these brands. This feedback helps estimate the likelihood of the user possessing certain characteristics, enhancing the effectiveness of targeted advertising.

Career Highlights

Huseby is currently employed at Autograph, Inc., where he continues to develop cutting-edge advertising solutions. His work has garnered attention for its innovative approach to user engagement and targeted marketing strategies.

Collaborations

Some of Huseby's notable coworkers include Brian Roundtree and Kevin Allan, who contribute to the collaborative environment at Autograph, Inc. Their combined expertise fosters a culture of innovation and creativity.

Conclusion

Thomas S. Huseby is a pioneering inventor whose work in self-targeted advertising is shaping the future of marketing. His patents reflect a deep understanding of user behavior and the potential for personalized advertising. Huseby's contributions are paving the way for more effective and engaging advertising strategies.