The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 20, 2018
Filed:
Jun. 06, 2012
Kevin Allan, Seattle, WA (US);
Thomas S. Huseby, Seattle, WA (US);
William Munslow, Seattle, WA (US);
David Pratt, Seattle, WA (US);
Brian Roundtree, Seattle, WA (US);
Kevin Allan, Seattle, WA (US);
Thomas S. Huseby, Seattle, WA (US);
William Munslow, Seattle, WA (US);
David Pratt, Seattle, WA (US);
Brian Roundtree, Seattle, WA (US);
AutoGraph, Inc., Seattle, WA (US);
Abstract
A system and method for directing self-targeted advertising to users who are interested in receiving it. A user creates or adopts one or more personas that define a number of characteristics that the user has or wants to be associated with. The characteristics of the personas can be used by advertisers to define members of a target audience. Each persona included in a target audience has an address or identifier to which ads are sent. In one embodiment, users are shown a user interface screen with icons representing a number of brands. The user provides input that indicates whether they have different opinions of the brands. Based on the input received, an estimate is made of the likelihood that the user has a number of characteristics. The user can arrange the icons representing the brands on the user interface screen to indicate if the user likes or dislikes the brand.