Teng Wang

Title: Innovations by Teng Wang in Digital Marketing Optimization

Introduction

Teng Wang is an accomplished inventor based in Millbrae, CA (US). He has made significant contributions to the field of digital marketing through his innovative patents. With a total of 3 patents, Teng has focused on optimizing marketing strategies to enhance user engagement and advertising efficiency.

Latest Patents

One of Teng Wang's latest patents is titled "Cross-channel personalized marketing optimization." This invention allows for a cost-focused determination of whether to deliver an electronic advertisement or notice to a particular user. It involves a cumulative consideration of the predicted return on investment across multiple electronic channels. The process includes calculating channel-specific budget values for each user, which set upper spending limits for advertisements based on user information and activity. A global budget is then calculated, taking into account various factors, including the overlap effects of advertising across channels.

Another notable patent is "Recommending unique product inventory." This invention enables the selection of unique products for advertisement over digital marketing channels. The selection process is based on a calculated base impression budget per product per day, considering market supply and demand, product characteristics, and listing popularity. A real-time impression budget is determined to assess whether a product should be recommended to a user. This innovative approach calculates user intent values, which indicate the likelihood of a user purchasing a product, thereby optimizing advertising efforts.

Career Highlights

Teng Wang is currently employed at Airbnb, Inc., where he applies his expertise in digital marketing optimization. His work focuses on enhancing the effectiveness of advertising strategies, ensuring that users receive relevant advertisements tailored to their preferences.

Collaborations

Teng collaborates with talented coworkers, including Shike Mei and Shawn Chen. Together, they contribute to the innovative projects at Airbnb, Inc., driving advancements in digital marketing.

Conclusion

Teng Wang's contributions to digital marketing optimization through his patents demonstrate his commitment to innovation in the field. His work not only enhances advertising efficiency but also improves user experience in digital marketing.