Recommending unique product inventory

Abstract

One of more unique products can be selected for advertisement over a digital marketing channel. The selection is based on the calculation of a base impression budget, calculated per product per day, which calculation considers information related to a product, including supply and demand at the market level, characteristics of the property, and popularity of the listing. A real-time, or current, impression budget is calculated to determine whether a particular product should be recommended to a user. Every time the product is advertised to a user, a user intent value is calculated, indicating the user's likelihood of purchasing the product within a given period of time, along with the user intent of every user to which the product has been advertised. The user intent calculation may consider information specific to the user, such as the user's activity history and profile. These user intent values are subtracted from the base impression budget to obtain a real-time impression budget. If the real-time budget is greater than zero, the product will be advertised to a user. By these means, a bound is set on the number of times a product may be advertised before it is assumed to be sold.