Susmita Ghose

Title: **Innovator Spotlight: Susmita Ghose**

Introduction

Susmita Ghose is a prominent inventor based in Mountain View, California, known for her innovative contributions to the field of advertising technology. With a total of five patents to her name, she has made significant strides in optimizing the identification of brand candidates for advertisements and predicting advertisement spending.

Latest Patents

Susmita's latest patents demonstrate her expertise in utilizing advanced techniques for enhancing advertisement effectiveness. One of her notable inventions is an apparatus and method for identifying candidate brand names for a query video advertisement using optical character recognition (OCR) data. This patent describes two different techniques: one involves text vectorization of thumbnails from a curated database, while the other utilizes a transformer-based model for clip-level brand identification. By combining the results from both techniques, she provides an effective solution for ranking candidate brands.

Another patent focuses on a computer program product that implements a machine learning process with a random forest model to predict advertisement spending. This invention leverages a database of media program data, known ad spend, and viewership statistics to accurately forecast ad expenditures for specific media programs.

Career Highlights

Susmita Ghose has established her career in the fast-evolving industry of advertising technology through her work at Alphonso Inc. Her role at the company has allowed her to push the boundaries of how brands engage with audiences through data-driven methodologies. With a strong background in machine learning and data analysis, she continues to refine her innovations.

Collaborations

Throughout her career, Susmita has collaborated with talented professionals like Aashiq Muhamed and Sartaki Sinha Roy. These collaborations have further enhanced her ability to develop cutting-edge solutions that address the complexities of modern advertising.

Conclusion

Susmita Ghose's innovative approach and commitment to advancing advertising technology mark her as a significant contributor in her field. With her impressive portfolio of patents, she continues to influence how brands leverage data to reach their audiences more effectively. Her work at Alphonso Inc. exemplifies the potential of technology in reshaping advertising strategies for the future.