The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 07, 2025
Filed:
Jan. 29, 2020
Alphonso Inc., Mountain View, CA (US);
Susmita Ghose, Mountain View, CA (US);
Ashish Ramgopal Baldua, San Jose, CA (US);
ALPHONSO INC., Mountain View, CA (US);
Abstract
An automated method and computer program product are provided for performing multi-channel attribution for conversion events associated with a plurality of consumers. Each consumer has an associated consumer identifier. Each conversion event is associated with a brand or product that has corresponding media advertising electronically delivered on a plurality of different media-based delivery channels to the plurality of consumers via a plurality of media devices associated with respective consumers. Media advertising exposure is electronically detected for each conversion event. Attribution for each of the delivery channels is then electronically determined.