Ashish Ramgopal Baldua

Title: Innovations by Ashish Ramgopal Baldua

Introduction

Ashish Ramgopal Baldua is a notable inventor based in San Jose, CA (US). He has made significant contributions to the field of multi-channel attribution in advertising. His innovative approach focuses on understanding consumer behavior and optimizing marketing strategies.

Latest Patents

Ashish holds a patent for a method titled "Multi-channel attribution based on timing and number of exposures relative to conversion events." This automated method and computer program product are designed to perform multi-channel attribution for conversion events associated with a plurality of consumers. Each consumer is identified by a unique consumer identifier, and each conversion event is linked to a brand or product that has media advertising delivered through various channels. The system electronically detects media advertising exposure for each conversion event and determines attribution for each delivery channel.

Career Highlights

Ashish is currently employed at Alphonso Inc., where he continues to develop innovative solutions in the advertising technology space. His work focuses on enhancing the effectiveness of media campaigns through data-driven insights.

Collaborations

Ashish collaborates with Susmita Ghose, contributing to the advancement of their projects and sharing expertise in their respective fields.

Conclusion

Ashish Ramgopal Baldua's contributions to multi-channel attribution demonstrate his commitment to innovation in advertising technology. His work not only enhances marketing strategies but also provides valuable insights into consumer behavior.