Company Filing History:
Years Active: 2014
Title: Steve Ballon - Innovator in Search Result Optimization
Introduction
Steve Ballon is an accomplished inventor based in Issaquah, WA (US). He is known for his innovative contributions to the field of search result optimization. His work primarily focuses on enhancing user experience through visually branded elements in search results.
Latest Patents
Steve Ballon holds 1 patent for his invention titled "Aiding search-result selection using visually branded elements." This patent involves computer-storage media, methods, and systems for formatting and surfacing a badge that represents a graphical region associated with a search result on a web-results page. The badge's format is initially dictated by an automatically generated template. After collecting performance information, website owners can alter the template and appearance of the badge through a publisher portal. This interaction allows website owners to manage parameters of the badge, such as uploading a logo or specifying metadata. The badge ultimately improves users' ability to distinguish between search results and assists them in confidently selecting relevant options.
Career Highlights
Steve Ballon is currently employed at Microsoft Technology Licensing, LLC, where he continues to innovate and contribute to advancements in technology. His work has significantly impacted how users interact with search results online.
Collaborations
Steve has collaborated with notable coworkers, including Daniel Marantz and Alec John Berntson, who have contributed to his projects and innovations.
Conclusion
Steve Ballon's work exemplifies the intersection of technology and user experience, showcasing how innovative patents can enhance the way users interact with digital information. His contributions continue to shape the future of search result optimization.