The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 01, 2014
Filed:
Jun. 28, 2011
Daniel Marantz, Redmond, WA (US);
Alec John Berntson, Seattle, WA (US);
Darwin Kengo Yamamoto, New York, NY (US);
Christina Marie Koehn, Seattle, WA (US);
Steve Ballon, Issaquah, WA (US);
Keith Alan Regier, Kirkland, WA (US);
Brian Macdonald, Bellevue, WA (US);
Steven Tullis, Redmond, WA (US);
Steven Macbeth, Redmond, WA (US);
Rodney Coleman Edwards, Seattle, WA (US);
Daniel Marantz, Redmond, WA (US);
Alec John Berntson, Seattle, WA (US);
Darwin Kengo Yamamoto, New York, NY (US);
Christina Marie Koehn, Seattle, WA (US);
Steve Ballon, Issaquah, WA (US);
Keith Alan Regier, Kirkland, WA (US);
Brian Macdonald, Bellevue, WA (US);
Steven Tullis, Redmond, WA (US);
Steven Macbeth, Redmond, WA (US);
Rodney Coleman Edwards, Seattle, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
Computer-storage media, methods, and systems for formatting and surfacing a badge are provided. The badge represents a graphical region presented in visual association with a search result on a web-results page. The format of the badge is initially dictated by a template that is automatically generated. Upon collecting performance information, a website owner is granted permission to alter the template and appearance of the badge, via a publisher portal. During interaction with the publisher portal, the website owner is prompted to provide feedback in order to manage parameters of the badge, such as uploading a visual representation of a logo, trademark, or other branded element, or specifying a type of metadata to be imported to the graphical region. Accordingly, the badge operates to improve a users' ability to distinguish between search results on the web-results page and assists users in confidently deciding upon and selecting a relevant search result.