Location History:
- Sherborn, MA (US) (1978)
- Canandaigua, NY (US) (1995 - 1996)
- Grand Rapids, MI (US) (2012 - 2013)
Company Filing History:
1 out of 9 
1 out of 726 
1 out of 3,523 
Years Active: 1978-2013
Title: Innovations of Stephen A Falk
Introduction
Stephen A Falk is an accomplished inventor based in Canandaigua, NY (US). He holds a total of five patents, showcasing his expertise in developing innovative solutions. His work primarily focuses on adaptive scheduling systems, which have significant applications in advertising.
Latest Patents
One of Falk's latest patents is a system and method for an adaptive scheduling system architecture. This invention describes an automatic and adaptive approach for efficiently scheduling advertising spots in commercial break locations across various networks, zones, channels, dates, times, and specific products. The system utilizes fixed and relative factors, which can be user-defined, to assign a 'cost' to particular breaks. This allows for quick and accurate scheduling of advertising spots. The 'costs' represent the desirability of a break for advertisers and are influenced by both fixed and relative factors. These factors can be configured to change based on different advertising clients, contract lines, networks, and spot placements. The placement of spots is achieved through an ordered list generated from user-selected inputs, such as spot length, spot cost, contract line priority, and predefined value indices for clients.
Career Highlights
Throughout his career, Stephen A Falk has made significant contributions to the field of advertising technology. His innovative approaches have led to advancements in how advertising spots are scheduled and managed across various platforms. His work has been instrumental in improving the efficiency and effectiveness of advertising strategies.
Collaborations
Falk has collaborated with various professionals in the industry, including his coworker Trisha Schepers. Their combined efforts have contributed to the development of cutting-edge solutions in the advertising sector.
Conclusion
Stephen A Falk's contributions to the field of adaptive scheduling systems highlight his innovative spirit and dedication to improving advertising methodologies. His patents reflect a deep understanding of the complexities involved in scheduling and managing advertising spots effectively.