Location History:
- Cupertino, CA (US) (2009 - 2017)
- San Ramon, CA (US) (2019)
Company Filing History:
2 out of 364 
1 out of 4 
1 out of 30 
Years Active: 2009-2019
Title: Sreenivasulu Jaladanki: Innovator in Native Advertisement Techniques
Introduction
Sreenivasulu Jaladanki is a notable inventor based in Cupertino, CA, with a focus on innovations in native advertisement placement. He holds a total of 4 patents, showcasing his contributions to the field of advertising technology. His work primarily revolves around enhancing the effectiveness of ad placements through advanced techniques.
Latest Patents
One of Jaladanki's latest patents involves techniques related to Xpath for use in native advertisement placement. This patent outlines methods for obtaining a Document Object Model (DOM) of an HTML document. It details how a configuration XPath is identified as a candidate container for native advertisement placement. The process includes generating an injection XPath based on additional information regarding advertisement elements, such as titles and images.
Another significant patent focuses on blending advertiser data with ad network data to serve finely targeted ads. This system receives campaign information from advertisers, including budget and criteria, and combines it with data from an ad network. The goal is to optimize ad placements on user devices, ensuring that the ads displayed are relevant and effective.
Career Highlights
Throughout his career, Sreenivasulu Jaladanki has worked with various companies, including Excalibur IP, LLC and Digital Impact, Inc. His experience in these organizations has contributed to his expertise in the field of advertisement technology and patent development.
Collaborations
Jaladanki has collaborated with notable professionals in the industry, including R David Lewis and Stergios Stergiou. These collaborations have likely enriched his work and expanded the impact of his innovations.
Conclusion
Sreenivasulu Jaladanki's contributions to native advertisement techniques reflect his innovative spirit and dedication to enhancing advertising effectiveness. His patents demonstrate a commitment to advancing technology in the advertising sector, making him a significant figure in this field.