The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 23, 2019
Filed:
Dec. 30, 2014
Yahoo! Inc., Sunnyvale, CA (US);
Stergios Stergiou, East Palo Alto, CA (US);
Herve Marcellini, Menlo Park, CA (US);
Sreenivasulu Jaladanki, San Ramon, CA (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile