Shrikanth Bhaskar Mysore

Title: The Innovative Mind of Shrikanth Bhaskar Mysore

Introduction

Shrikanth Bhaskar Mysore, hailing from Littleton, MA, is an accomplished inventor with a notable record of six patents. His innovative contributions primarily focus on advancements in programmatic advertising and user identification across multiple communication devices.

Latest Patents

Among his latest inventions, one standout patent is a "Platform for programmatic advertising." This sophisticated system is designed to manage advertising traffic effectively. It facilitates the control of digital advertisement inventory data traffic from at least one real-time bidding advertising exchange to a demand-side platform server. The system's network traffic management computing platform permits the selective routing of this traffic based on pre-selected parameters, ensuring optimal delivery and user engagement.

Another significant patent involves "Identifying a same user of multiple communication devices based on application use patterns." This innovative system enables the identification of a single user across different devices by analyzing data patterns. By receiving and comparing data from multiple devices, it determines user identity and streamlines the delivery of relevant sponsored content, enhancing the user experience.

Career Highlights

Throughout his career, Shrikanth has made substantial contributions while working at reputable companies. Notable among them are Millennial Media Inc. and Magnite, Inc., where he played a key role in driving forward innovative advertising solutions.

Collaborations

In his journey, Shrikanth has had the opportunity to collaborate with talented individuals, including Dennis Doughty and Matthew A Tengler. These collaborations have contributed to the development and refinement of his groundbreaking inventions.

Conclusion

Shrikanth Bhaskar Mysore exemplifies the spirit of innovation, merging technology with creativity to solve complex problems in the realm of advertising and user interaction. His patents reflect a forward-thinking approach that positions him as a leading force in technological advancement. As the landscape of digital advertising continues to evolve, inventors like Shrikanth play an essential role in shaping its future.