Millennial Media Inc.

Magnite, Inc.

Shrikanth Bhaskar Mysore

Dennis Doughty

Matthew A Tengler

Benjamin Gordon

Benjamin M Gordan

A system to control programmatic advertising traffic that provides to a demand-side platform (DSP) server a desired amount and type of digital advertisement inventory data traffic from at least one real-time-bidding (RTB) advertising exchange. The system includes a network traffic management computing platform that receives the digital advertisement inventory data traffic over at least one network. The system also includes a toggle component of the network traffic management computing platform that restricts delivery of a portion and routes delivery of an unrestricted portion of the digital advertisement inventory data traffic to the DSP server based on pre-selected parameters. The toggle component also routes data representing a bid to the at least one RTB advertising exchange associated with the unrestricted portion of the digital advertisement inventory data traffic delivered to the at least one DSP server.

Platform for programmatic advertising

A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Identifying a same user of multiple communication devices based on application use patterns

A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving data corresponding to a first user-managed asset from a first communication device operated by a user, wherein the first user-managed asset is a plurality of applications and their placement within a graphical user interface of the first communication device; (b) receiving data corresponding to a second user-managed asset from a second communication device operated by a user, wherein the second user-managed asset is a plurality of applications and their placement within a graphical user interface of the second communication device, wherein the first user-managed asset is substantially the same as the second user-managed asset; and (c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first user-managed asset is substantially the same as the second user-managed asset.

Creation of a universal profile of a user by identifying similar user-managed assets on a plurality of devices of the user

Identifying a same user of multiple communication devices based on user locations

Identifying a same user of multiple communication devices based on user routes

Growing community of inventors

Littleton, MA, United States of America

Shrikanth Bhaskar Mysore