This inventor holds 1 USPTO granted patent. Top assignee: Amazon Technologies, Inc.. Active years: 2019.
Company Filing History:
Years Active: 2019
Title: Shiven Ramji: Innovator in Online Advertising Attribution
Introduction
Shiven Ramji is a notable inventor based in New York, NY (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the measurement of advertising exposure across various channels, which is crucial for effective marketing strategies.
Latest Patents
Shiven Ramji holds a patent for "Cross-channel online advertising attribution." This patent describes systems and methods that enable the measurement of user exposure to advertising campaigns across different platforms. The technology credits user exposure to specific advertisements in a campaign, tracking subsequent shopping events such as visiting product detail pages, adding products to wish lists, and making purchases. This innovation is vital for advertisers seeking to understand the effectiveness of their campaigns.
Career Highlights
Shiven Ramji is currently employed at Amazon Technologies, Inc., where he continues to develop and refine technologies that enhance online advertising. His expertise in this area has positioned him as a valuable asset to the company and the industry as a whole.
Collaborations
Shiven has collaborated with talented individuals such as Guthrie Chipman Collin and Timothy John Craycroft. These partnerships have likely contributed to the success of his projects and innovations.
Conclusion
Shiven Ramji's work in online advertising attribution represents a significant advancement in the field. His patent not only showcases his inventive capabilities but also highlights the importance of measuring advertising effectiveness in today's digital landscape.