Company Filing History:
Years Active: 2015
Title: **Innovative Contributions of Shimeng Wang in Advertising Technology**
Introduction
Shimeng Wang is a notable inventor based in San Jose, California, recognized for his innovative work in advertising technology. With a focus on optimizing advertisement auctions, Wang has made significant contributions through his patent that evidences his expertise and forward-thinking approach to digital marketing.
Latest Patents
Wang holds a patent for a "System and method for determining bid amount for advertisement to reach certain number of online users." This invention encompasses methods, systems, and computer programs that enhance the advertisement bidding process. It involves receiving advertisement criteria from advertisers and gathering data from a database concerning advertisement auctions over a specified period. The innovation includes simulating the auction process multiple times, adjusting bid amounts to analyze the impact on user reach. Ultimately, the technology generates a report detailing the number of users who would have seen the advertisement, providing valuable insights to advertisers.
Career Highlights
Currently, Shimeng Wang is employed at Google Inc., where he leverages his skills in developing advanced advertising solutions. His experiences and contributions in the tech industry underscore his commitment to enhancing digital marketing strategies and creating effective methods for reaching target audiences.
Collaborations
During his career, Wang has collaborated with prominent colleagues, including Ming Lei and Renjie Jiang. These partnerships have fostered a team-oriented environment conducive to innovation, allowing for the development of cutting-edge solutions in advertisement technology.
Conclusion
Shimeng Wang's work exemplifies the intersection of technology and advertising, showcasing how innovative inventions are shaping the digital landscape. His patented systems provide valuable tools for advertisers, facilitating better decision-making and maximizing user engagement in a competitive online environment.