The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 22, 2015
Filed:
Sep. 27, 2011
Ming Lei, San Jose, CA (US);
Renjie Jiang, Santa Clara, CA (US);
Kenneth R. Alton, Mountain View, CA (US);
Shimeng Wang, San Jose, CA (US);
Abhinay Sharma, Los Altos, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Varun R. Chirravuri, Medfield, MA (US);
Ming Lei, San Jose, CA (US);
Renjie Jiang, Santa Clara, CA (US);
Kenneth R. Alton, Mountain View, CA (US);
Shimeng Wang, San Jose, CA (US);
Abhinay Sharma, Los Altos, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Varun R. Chirravuri, Medfield, MA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and computer programs include receiving, from an advertiser, advertisement criteria associated with an advertisement; and receiving, from a database, information regarding advertisement auctions in which the advertisement participated during a predetermined time period. A simulation is run of a first of the advertisement auctions a plurality of times, wherein the bid amount for the advertisement is changed for each simulation run An identification is made of a number of users to whom the advertisement would have been presented had the bid amount of the advertisement in the first of the advertisement auction been equal to the bid amount of the advertisement in the one of the times the simulation is run. Information related to the number of users identified for each one of the plurality of times the simulation is run is provided in a report.