This inventor holds 2 USPTO granted patents. Top assignee: Google Inc.. Active years: 2015-2016.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile
Company Filing History:
Years Active: 2015-2016
Title: Kenneth R Alton: Innovator in Online Advertising Technologies
Introduction
Kenneth R Alton is a distinguished inventor based in Mountain View, California. He holds two patents that significantly enhance the efficiency of online advertising technologies. His work focuses on optimizing advertisement reach and bid management in digital marketing.
Latest Patents
Kenneth's most recent patents include:
1. **System and method for estimating potential unique online users an advertisement can reach** - This invention encompasses methods, systems, and computer programs that facilitate receiving advertisement criteria from advertisers. It involves analyzing how many users were potential candidates for seeing the ad based on specified parameters but were not shown the ad due to budget constraints. A comprehensive report is generated to provide insights on the advertisement's reach.
2. **System and method for determining bid amount for advertisement to reach a certain number of online users** - In this innovation, a simulation of advertisement auctions is conducted to determine the optimal bid amount. By running multiple scenarios, the invention identifies the number of users who would have seen the ad if different bids were applied, ultimately aiding advertisers in making informed decisions.
Career Highlights
Kenneth is currently innovating at Google Inc., one of the leading companies in the tech industry. His contributions in the realm of online advertising have paved the way for more effective and data-driven marketing strategies.
Collaborations
Throughout his career, Kenneth has had the opportunity to collaborate with talented colleagues, including Ming Lei and Renjie Jiang. Their teamwork at Google Inc. has contributed to the advancement of online advertising technologies, making a significant impact in the industry.
Conclusion
Kenneth R Alton is an influential figure in the development of online advertising solutions. His patents demonstrate a commitment to innovation and technology that helps advertisers maximize their reach and efficiency. With a solid foundation in collaboration and expertise, Kenneth continues to shape the future of digital marketing.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile