The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 29, 2016
Filed:
Sep. 27, 2011
Ming Lei, San Jose, CA (US);
Renjie Jiang, Santa Clara, CA (US);
Kenneth R. Alton, Mountain View, CA (US);
Varun Chirravuri, Medfield, MA (US);
Russell W. Quong, Sunnyvale, CA (US);
Abhinay Sharma, Los Altos, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Xing Yu, Santa Clara, CA (US);
Zhengzhu Feng, Sunnyvale, CA (US);
Ming Lei, San Jose, CA (US);
Renjie Jiang, Santa Clara, CA (US);
Kenneth R. Alton, Mountain View, CA (US);
Varun Chirravuri, Medfield, MA (US);
Russell W. Quong, Sunnyvale, CA (US);
Abhinay Sharma, Los Altos, CA (US);
Oren E. Zamir, Los Altos, CA (US);
Xing Yu, Santa Clara, CA (US);
Zhengzhu Feng, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and computer programs encoded on a computer storage medium include receiving, from an advertiser, advertisement criteria associated with an advertisement, the advertisement criteria comprising a first set of criteria and a budget and/or a bid, the advertisement criteria to be used in advertisement auctions for which the advertisement is to be considered for display to users performing online actions; determining a number of users for whom the advertisement was a candidate to be shown based on the first set of criteria associated with the advertisement, but to whom the advertisement was not shown based on the budget and/or bid of the advertisement during a particular period of time; and providing, in a report, information relating to the number of users.