Shanshan Wang

Title: Shanshan Wang: Innovator in Online Activity Evaluation

Introduction

Shanshan Wang is a notable inventor based in McKinney, TX (US). She has made significant contributions to the field of online activity evaluation, particularly in understanding consumer behavior during the purchase cycle. Her innovative approach has led to the development of a unique patent that addresses key aspects of consumer interaction with online properties.

Latest Patents

Shanshan Wang holds a patent titled "Evaluating online activity to identify transitions along a purchase cycle." This patent involves obtaining a session record that includes properties visited by a consumer during a sample period. It focuses on extracting a select group of properties associated with a specific category within a predetermined taxonomy of various marketplaces. The patent outlines a method for determining a breadth value based on the number of unique properties visited and a depth value based on the extent of consumer interaction with the content of those properties. Additionally, it describes how to identify a change point that indicates a state transition along the purchase cycle without relying on assumptions of a specific parametric family.

Career Highlights

Shanshan Wang is currently employed at Microsoft Technology Licensing, LLC, where she continues to innovate and contribute to advancements in technology. Her work is characterized by a strong focus on enhancing the understanding of consumer behavior in digital marketplaces.

Collaborations

Shanshan has collaborated with notable colleagues, including Matthew Robert Teshera and Peter Willard Shankel. These collaborations have further enriched her work and contributed to the development of her patent.

Conclusion

Shanshan Wang is a pioneering inventor whose work in evaluating online activity has the potential to transform how businesses understand consumer behavior. Her contributions to the field are invaluable, and her patent reflects her innovative spirit and dedication to advancing technology.