Scott Woodroofe Cunningham

Title: Scott Woodroofe Cunningham: Innovator in Data Mining and E-Commerce

Introduction

Scott Woodroofe Cunningham is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the fields of data mining and e-commerce through his innovative patents. With a total of 5 patents, Cunningham has established himself as a key figure in leveraging technology to enhance business processes.

Latest Patents

Cunningham's latest patents include groundbreaking work in data analysis and customer segmentation. One of his notable inventions is the "Analysis of retail transactions using Gaussian mixture models in a data mining system." This computer-implemented data mining system analyzes data using Gaussian Mixture Models, accessing information from a database and employing an Expectation-Maximization (EM) algorithm to create a Gaussian Mixture Model. The EM algorithm generates outputs that describe clustering in the data by computing a mixture of probability distributions fitted to the accessed data.

Another significant patent is the "Method for customer segmentation with applications to electronic commerce." This customer segmentation software automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches existing customer data to one or more prototypical customers, resulting in effective summarization of the database. This innovation is useful for various business applications, including the development of customized websites, creation of targeted promotional offers, and prediction of consumer behavior.

Career Highlights

Cunningham is currently associated with NCR Corporation, where he continues to apply his expertise in data mining and e-commerce solutions. His work has had a profound impact on how businesses analyze customer data and tailor their services accordingly.

Collaborations

Cunningham has collaborated with notable professionals in his field, including Randy G Kerber and Sreedhar Srikant. These collaborations have further enriched his work and contributed to the advancement of technology in data analysis.

Conclusion

Scott Woodroofe Cunningham is a distinguished inventor whose contributions to data mining and e-commerce have paved the way for innovative solutions in business. His patents reflect a deep understanding of technology and its applications in enhancing customer experiences.