The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 01, 2005
Filed:
Jul. 27, 2000
Sreedhar Srikant, Smyrna, GA (US);
Ellen M. Boerger, Gainsville, GA (US);
Scott W. Cunningham, Mountain View, CA (US);
Sreedhar Srikant, Smyrna, GA (US);
Ellen M. Boerger, Gainsville, GA (US);
Scott W. Cunningham, Mountain View, CA (US);
NCR Corporation, Dayton, OH (US);
Abstract
The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.