Scott A Shifflett

Title: The Innovative Mind of Scott A. Shifflett

Introduction

Scott A. Shifflett is a notable inventor based in Stevenson Ranch, California. He has made significant contributions to the field of search engine technology, holding three patents that showcase his innovative approach to account monitoring and advertising placement.

Latest Patents

One of Scott's latest patents is focused on search engine account monitoring. This system and method generate an ordered search list via a search engine by determining various account balances. It ensures that if a web site advertiser's account falls below a certain threshold, their search listing will not appear in the search results. This approach helps prevent over-delivery of advertising and potential over-billing for advertisers. Another patent he holds also addresses search engine account monitoring, specifically within a pay-for-performance search engine. It determines if a search listing receives preferential placement based on the advertiser's account balance. If the account is below zero dollars, the search listing will not receive preferential placement, regardless of the bid amount. This innovation further protects advertisers from unexpected charges.

Career Highlights

Scott has worked with prominent companies in the tech industry, including Overture Services, Inc. and Yahoo! Inc. His experience in these organizations has allowed him to refine his skills and contribute to advancements in search engine technology.

Collaborations

Throughout his career, Scott has collaborated with talented individuals such as Dominic Dough-Ming Cheung and Darren J. Davis. These partnerships have likely enriched his work and led to innovative solutions in the field.

Conclusion

Scott A. Shifflett is a distinguished inventor whose work in search engine technology has made a lasting impact. His patents reflect a commitment to improving the advertising experience for both companies and consumers.