The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 09, 2006
Filed:
Mar. 28, 2002
Dominic Dough-ming Cheung, South Pasadena, CA (US);
Scott A. Shifflett, Stevenson Ranch, CA (US);
Darren J. Davis, Los Angeles, CA (US);
Eugene F. HU, Monrovia, CA (US);
Scott W. Snell, Beverly Hills, CA (US);
Peter Savich, Seattle, WA (US);
Dominic Dough-Ming Cheung, South Pasadena, CA (US);
Scott A. Shifflett, Stevenson Ranch, CA (US);
Darren J. Davis, Los Angeles, CA (US);
Eugene F. Hu, Monrovia, CA (US);
Scott W. Snell, Beverly Hills, CA (US);
Peter Savich, Seattle, WA (US);
Overture Services, Inc., Pasadena, CA (US);
Abstract
A system and method of generating an ordered search list via a search engine by determining various account balances to determine where a search listing will appear, if at all, in a search results list. If a web site advertiser's account is below a threshold, the search listing associated with the advertiser will not appear in the search list. Various balances may be used. Some of the balances may be closer to real-time balances and others may be more accurate, for example by removing certain event charges that were later determined to be non-chargeable. By using and monitoring the various account balances, the search engine prevents over-delivery of advertising through search result listings and possible over-billing of the advertisers.