Sarma Tangirala

Title: The Innovative Mind of Sarma Tangirala

Introduction

Sarma Tangirala is a notable inventor based in Berkeley, CA. She has made significant contributions to the field of online advertising through her innovative patent. Her work focuses on enhancing the efficiency of online campaigns by utilizing advanced technology.

Latest Patents

Sarma holds a patent for "Using a PID controller engine for controlling the pace of an online campaign in realtime." This invention employs a PID controller engine to ensure a desired distribution of targeted ad placements. It allows for real-time control of campaign pace, enabling precise budget spending over a specified runtime while achieving optimal results based on targeted parameters. These parameters include probabilities related to viewer demographics, conversion likelihood, purchase intentions, and defined behaviors, all determined by a truth-based machine-learning modeling engine.

Career Highlights

Sarma Tangirala is currently employed at Adobe, Inc., where she continues to innovate in the realm of digital marketing. Her expertise in machine learning and advertising technology has positioned her as a valuable asset to her team.

Collaborations

Sarma has collaborated with talented individuals such as John M. Trenkle and Andrew Wang, contributing to a dynamic work environment that fosters creativity and innovation.

Conclusion

Sarma Tangirala's contributions to online advertising through her innovative patent demonstrate her commitment to advancing technology in this field. Her work not only enhances campaign efficiency but also sets a new standard for targeted advertising strategies.