The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 29, 2020
Filed:
Feb. 24, 2016
Adobe Inc., San Jose, CA (US);
Harrison Chu, Oakland, CA (US);
John M. Trenkle, Albany, CA (US);
Sarma Tangirala, Berkeley, CA (US);
Andrew Wang, San Francisco, CA (US);
ADOBE INC., San Jose, CA (US);
Abstract
The invention uses a PID controller engine to provide a desired distribution of targeted ad placements, including controlling campaign pace in realtime to precisely spend a campaign budget over a prescribed runtime, while producing optimum results in a cost efficient manner based on desired targeting parameters. Those parameters include one or more probabilities that a viewer associated with an ad impression opportunity: belongs to one or more targeted demographic categories; will convert with respect to a product or service being offered; has an intention to buy the product or service; or exhibits one or more defined behaviors. Probabilities are determined by a truth-based machine-learning modelling engine. Upon receiving an ad slot opportunity package, a DSP makes a bid decision and determines a bid price, and then sends a bid response to the supply-side partner, all within 200 mS of receiving the ad slot opportunity or the bid will be ignored.