Company Filing History:
Years Active: 2020
Title: Sandesh Devaraju: Innovator in Dynamic Auction Systems
Introduction
Sandesh Devaraju is a notable inventor based in Brooklyn, NY. He has made significant contributions to the field of auction systems, particularly through his innovative patent that focuses on optimizing floor prices in real-time bidding auctions. His work is essential in enhancing the efficiency of online advertising.
Latest Patents
Sandesh holds a patent titled "Methods and systems for dynamic auction floors." This patent describes systems and methods for optimizing floor prices in real-time bidding auctions. The technology involves determining the value of a consumer based on historical bid prices in prior auctions. A maximum floor price for the current auction is calculated based on the value of the impression consumer and various attributes associated with the auction. The auction is conducted using this calculated floor price, which can be adjusted based on an aggressiveness factor, allowing for a more dynamic bidding environment.
Career Highlights
Sandesh Devaraju is currently employed at Xandr Inc., where he continues to develop innovative solutions in the advertising technology space. His work at Xandr has positioned him as a key player in the evolution of auction systems, contributing to the company's reputation for cutting-edge technology.
Collaborations
Some of Sandesh's coworkers include Samuel Seljan and Michael McNeeley. Their collaboration fosters a creative environment that encourages innovation and the development of advanced technologies in the field.
Conclusion
Sandesh Devaraju's contributions to dynamic auction systems exemplify the impact of innovative thinking in technology. His patent and work at Xandr Inc. highlight the importance of optimizing auction processes in the digital advertising landscape.