The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Feb. 18, 2020
Filed:
Mar. 18, 2015
Appnexus Inc., New York, NY (US);
Samuel Seljan, Portland, OR (US);
Michael McNeeley, Brooklyn, NY (US);
Arel Lidow, New York, NY (US);
Yaron Lissack, Great Neck, NY (US);
Sandesh Devaraju, Brooklyn, NY (US);
Andrew Sweeney, Brooklyn, NY (US);
Xandr Inc., New York, NY (US);
Abstract
Systems and methods for optimizing floor prices in real-time bidding auctions are described. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based, for example, on historical bid prices in prior auctions. A maximum floor price for the current auction to serve the impression us calculated based at least in part on the value of the impression consumer and one or more attributes associated with the auction. The auction is held using the calculated floor price, which can be adjusted based on an aggressiveness factor, and the winner of the auction can be determined based on the floor price.