Company Filing History:
Years Active: 2020
Title: Michael McNeeley: Innovator in Dynamic Auction Systems
Introduction
Michael McNeeley is a notable inventor based in Brooklyn, NY. He has made significant contributions to the field of auction systems, particularly through his innovative patent. His work focuses on optimizing floor prices in real-time bidding auctions, which has implications for advertising and consumer engagement.
Latest Patents
Michael McNeeley's most recent patent is titled "Methods and systems for dynamic auction floors." This patent describes systems and methods for optimizing floor prices in real-time bidding auctions. Upon receiving a request for an advertisement to be served to an impression consumer, the value of the consumer can be determined based on historical bid prices in prior auctions. A maximum floor price for the current auction is calculated based on the value of the impression consumer and attributes associated with the auction. The auction is conducted using the calculated floor price, which can be adjusted based on an aggressiveness factor, allowing for a dynamic bidding environment.
Career Highlights
Michael McNeeley is currently employed at Xandr Inc., where he applies his expertise in auction systems. His innovative approach has positioned him as a key player in the development of advanced bidding technologies. With a patent portfolio that includes 1 patent, he continues to push the boundaries of what is possible in the auction space.
Collaborations
Some of Michael's coworkers at Xandr Inc. include Samuel Seljan and Arel Ives Lidow. Their collaborative efforts contribute to the innovative environment at the company, fostering advancements in auction technologies.
Conclusion
Michael McNeeley's work in dynamic auction systems exemplifies the intersection of technology and advertising. His contributions are paving the way for more efficient and effective bidding processes in the digital marketplace.