Location History:
- Sunnyvale, CA (US) (2008 - 2019)
- San Mateo, CA (US) (2007 - 2022)
Company Filing History:
4 out of 7 
2 out of 2,367 
2 out of 32,429 
Years Active: 2007-2022
Title: Sailendra Padala: Innovator in Internet-Based Advertising
Introduction
Sailendra Padala is a prominent inventor based in Sunnyvale, CA, known for his contributions to the field of internet-based advertising. With a total of 14 patents to his name, Padala has made significant strides in optimizing advertisement selection and presentation for users.
Latest Patents
One of his latest patents focuses on a system, method, and computer program product for selecting internet-based advertising. This innovative approach describes how products and services offered by various merchants are read using a merchant-specific catalog and stored in a common format. Categories for these products and services are normalized, and virtual categories are created using various product attributes. Visual creatives, referred to as ad-templates, are designed to control the visual and interactive aspects of the advertisement, including ad size, color, and product attributes displayed. The ad-templates may be tailored to specific products or categories. A learning algorithm employs an adaptive sampling process to sample various products, product categories, and ad-templates independently for different learning units, such as individual users and groups of users determined by demographics. The performance of the advertisement is measured using various learning statistics, such as click-through rates and conversion rates. The learning algorithm utilizes these statistics to optimize returns for advertisers by favoring products or categories that perform better on specified criteria.
Career Highlights
Throughout his career, Sailendra Padala has worked with notable companies, including Invenda Corporation and Yahoo! Inc. His experience in these organizations has contributed to his expertise in the field of advertising technology.
Collaborations
Padala has collaborated with several professionals in his field, including Norbert Hendrikse and Eugene J. Rollins. These collaborations have further enriched his work and innovations.
Conclusion
Sailendra Padala's contributions to internet-based advertising demonstrate his innovative spirit and commitment to enhancing user experience through technology. His patents reflect a deep understanding of market needs and the application of advanced algorithms to improve advertising effectiveness.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.