The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 24, 2009
Filed:
Apr. 06, 2000
Brian Totty, San Francisco, CA (US);
Sailendra Padala, Sunnyvale, CA (US);
Vikas Jha, San Leandro, CA (US);
Brian Roberts, Hillsborough, CA (US);
Brian Totty, San Francisco, CA (US);
Sailendra Padala, Sunnyvale, CA (US);
Vikas Jha, San Leandro, CA (US);
Brian Roberts, Hillsborough, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Techniques are disclosed for allowing a specialized proxy server called a 'porthole engine' to deliver unrequested content to users browsing the Internet. In one embodiment, a user requests a web page. In response, the user receives the requested web page accompanied by unrequested information that an organization wishes the user to see. The requested web page and the unrequested information are displayed on the user's display, either within the browser of the user, or as part of a separate window. In one embodiment, the requested web page and the unrequested information are displayed in frames. In an alternative embodiment, the unrequested information is implemented according the capabilities of the particular browser software, customized to the browsing consumer, targeted to explicit and inferred characteristics of the consumer, and branded to the organization providing access.