Robert David Malcolm

Title: Innovations by Robert David Malcolm

Introduction

Robert David Malcolm is a notable inventor based in Elgin, GB. He has made significant contributions to the field of advertisement technology, particularly in the realm of video streaming. His innovative approach has led to the development of a unique patent that enhances the efficiency of ad serving in video content.

Latest Patents

Robert David Malcolm holds a patent titled "Systems and methods for multicast ad serving." This patent outlines systems and methods for serving advertisements within a video stream. The method includes obtaining advertisement orders, generating a temporal schedule for the video stream, and creating a broadcast manifest. It also involves processing the video stream to generate a transport stream that includes data markers for ad placements. This innovative approach optimizes the advertisement serving process, ensuring a seamless viewing experience.

Career Highlights

Robert is currently associated with Imagine Communications Corporation, where he applies his expertise in video technology and advertisement systems. His work has been instrumental in advancing the capabilities of ad serving in multimedia content. With a focus on innovation, he continues to contribute to the evolution of advertisement technologies.

Collaborations

Robert has collaborated with talented individuals such as Graham Andrew Heap and Emma Quinn. These partnerships have fostered a creative environment that encourages the development of cutting-edge solutions in the field of advertisement technology.

Conclusion

Robert David Malcolm's contributions to the field of advertisement technology through his patent and work at Imagine Communications Corporation highlight his innovative spirit. His advancements in multicast ad serving are paving the way for more efficient advertisement placements in video streams.