The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2025
Filed:
Sep. 18, 2024
Imagine Communications Corp., Plano, TX (US);
Graham Andrew Heap, Godalming, GB;
Emma Quinn, Guildford, GB;
Robert David Malcolm, Elgin, GB;
Thomas Huxter-Freer, Kingston upon Thames, GB;
Imagine Communications Corp., Plano, TX (US);
Abstract
Systems and methods for serving advertisement in a video stream are disclosed. An example method includes: obtaining one or more advertisement (ad) orders; generating, by a traffic engine, a first temporal schedule indicating a start time and an end time for a video stream and one or more timing references, each of the timing references indicating a respective position in the video stream for advertisement placement; generating, by a playout engine, a broadcast manifest based on the first temporal schedule; processing, using a multicast video processing unit, the video stream using a video encoder to generate a transport stream based on the video stream, the transport stream comprising one or more data markers for placements of one or more advertisements; modifying the broadcast manifest based on one or more optimization criteria; and generating a video output feed using the transport stream and the broadcast manifest.