Company Filing History:
Years Active: 2009-2011
Title: Innovations of Robert Allen Main
Introduction
Robert Allen Main is a notable inventor based in San Francisco, CA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that enhance the management and efficiency of advertising inventory.
Latest Patents
One of his latest patents is titled "Method and system for providing advertising inventory information in response to demographic inquiries." This invention relates to a method and system that provides advertising inventory information based on demographic queries. In this exemplary embodiment, a server responds to a demographic query by querying an advertising inventory database and a contract database to retrieve relevant information. The server then calculates the total inventory and the total sold inventory, ultimately providing an estimation of the total available inventory that matches the query.
Another significant patent by Main is "System and method for managing advertising inventory to maximize advertising revenue." This invention focuses on managing advertising inventory to enhance total ad revenue. In a preferred embodiment, restrictions are selectively applied to limit the availability levels of certain categories of advertisements within the inventory. By doing so, unnecessary displacements of higher-priced advertisements are reduced, thereby maximizing the total ad revenue generated.
Career Highlights
Robert Allen Main is currently employed at Yahoo! Inc., where he continues to innovate in the advertising technology space. His work has had a profound impact on how advertising inventory is managed and utilized.
Collaborations
Throughout his career, Main has collaborated with talented individuals such as Dz-Mou Jung and Wendy Krehbiel, contributing to the advancement of advertising technologies.
Conclusion
Robert Allen Main's contributions to advertising technology through his patents demonstrate his innovative spirit and commitment to enhancing the industry. His work continues to influence how advertising inventory is managed, ultimately benefiting businesses and consumers alike.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.