Company Filing History:
Years Active: 2015-2022
Title: Richard Neil Cancro, Jr.: Innovator in Video Advertising and Retail Technology
Introduction
Richard Neil Cancro, Jr. is a notable inventor based in Portland, OR (US). He holds a total of 17 patents that showcase his innovative contributions to technology, particularly in the fields of video advertising and retail systems.
Latest Patents
One of his latest patents is focused on informed opt-in previews for video advertisements. This invention facilitates the discovery and presentation of video advertisements in a non-intrusive manner for users of client devices. The informed opt-in preview is a short video presentation formed from frames extracted from the video advertisement, providing users with an overview of the content. For instance, a two-minute video advertisement can be summarized in a brief three to five-second informed opt-in preview.
Another significant patent involves systems and methods for retrieving items for a customer at checkout. This invention addresses the issue of customers neglecting to add needed items to their shopping carts during in-store transactions. By selecting a product on a user computing device, a customer can display an optical code corresponding to an unretrieved product. A point of sale (POS) device scans the optical code to add the product to the transaction, and alerts can be sent to store representatives to retrieve the product for the customer.
Career Highlights
Richard has worked with prominent companies such as Walmart Stores, Inc. and Walmart Apollo, LLC. His experience in these organizations has contributed to his understanding of retail technology and consumer needs.
Collaborations
Throughout his career, Richard has collaborated with notable individuals, including Douglas James Pedley and Joel Bennett Acker, Jr. These collaborations have likely enriched his innovative processes and outcomes.
Conclusion
Richard Neil Cancro, Jr. is a distinguished inventor whose work in video advertising and retail technology has made a significant impact. His patents reflect a commitment to enhancing user experience and improving transaction efficiency in retail environments.