Portland, OR, United States of America

Richard Neil Cancro, Jr

This inventor holds 17 USPTO granted patents and 11 published patent applications, primarily in Retail Technology. Top assignees: Wal-Mart Stores, Inc., Pinterest, Inc., Walmart Apollo, LLC. Active years: 2015-2022.

IDiyas Innovation Intelligence. (2026). Inventor Profile: Richard Neil Cancro, Jr. Retrieved from https://idiyas.com/inventor/richard-neil-cancro-jr

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

USPTO Granted Patents = 17 

% Patents Active = 82.4

Average Co-Inventor Count = 3.0

ph-index = 6

Forward Citations = 210(Granted Patents)


Company Filing History:


Years Active: 2015-2022

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Areas of Expertise:
Video Advertisements
Checkout Systems
Shopping Cart
Item Scanning
Location-Based Alerts
Product Codes
Impulse Shelves
Mobile Device Tracking
Retail Analytics
Purchase Transactions
17 patents (USPTO):Explore Patents

Title: Richard Neil Cancro, Jr.: Innovator in Video Advertising and Retail Technology

Introduction

Richard Neil Cancro, Jr. is a notable inventor based in Portland, OR (US). He holds a total of 17 patents that showcase his innovative contributions to technology, particularly in the fields of video advertising and retail systems.

Latest Patents

One of his latest patents is focused on informed opt-in previews for video advertisements. This invention facilitates the discovery and presentation of video advertisements in a non-intrusive manner for users of client devices. The informed opt-in preview is a short video presentation formed from frames extracted from the video advertisement, providing users with an overview of the content. For instance, a two-minute video advertisement can be summarized in a brief three to five-second informed opt-in preview.

Another significant patent involves systems and methods for retrieving items for a customer at checkout. This invention addresses the issue of customers neglecting to add needed items to their shopping carts during in-store transactions. By selecting a product on a user computing device, a customer can display an optical code corresponding to an unretrieved product. A point of sale (POS) device scans the optical code to add the product to the transaction, and alerts can be sent to store representatives to retrieve the product for the customer.

Career Highlights

Richard has worked with prominent companies such as Walmart Stores, Inc. and Walmart Apollo, LLC. His experience in these organizations has contributed to his understanding of retail technology and consumer needs.

Collaborations

Throughout his career, Richard has collaborated with notable individuals, including Douglas James Pedley and Joel Bennett Acker, Jr. These collaborations have likely enriched his innovative processes and outcomes.

Conclusion

Richard Neil Cancro, Jr. is a distinguished inventor whose work in video advertising and retail technology has made a significant impact. His patents reflect a commitment to enhancing user experience and improving transaction efficiency in retail environments.

Profile summary based on public USPTO records.
Data Sources: USPTO Patent Grant XML, Patent Center, EPO & CIPO • Normalized by IDiyas Innovation Graph. Methodology & provenance architecturePlease report any incorrect information to [email protected]
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