The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 12, 2022

Filed:

Apr. 14, 2016
Applicant:

Pinterest, Inc., San Francisco, CA (US);

Inventors:

Nipoon Malhotra, Mountain View, CA (US);

Justin Velo, San Francisco, CA (US);

Richard Neil Cancro, Jr., Portland, OR (US);

Assignee:

Pinterest, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G09G 5/00 (2006.01); G09G 5/34 (2006.01); G06F 3/14 (2006.01); G06F 3/0485 (2022.01);
U.S. Cl.
CPC ...
G06Q 30/0257 (2013.01); G06F 3/14 (2013.01); G06Q 30/0273 (2013.01); G09G 5/003 (2013.01); G09G 5/005 (2013.01); G09G 5/34 (2013.01); G06F 3/0485 (2013.01); G09G 2354/00 (2013.01); G09G 2370/042 (2013.01);
Abstract

The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.


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