Company Filing History:
Years Active: 2020-2023
Title: Innovations of Nipoon Malhotra
Introduction
Nipoon Malhotra is an accomplished inventor based in Mountain View, CA. He has made significant contributions to the field of technology, particularly in the realm of advertising and user engagement. With a total of three patents to his name, Malhotra's work reflects a commitment to enhancing user experiences through innovative solutions.
Latest Patents
One of Malhotra's latest patents is focused on promoting representations of items to users on behalf of sellers. This patent describes systems and methods for establishing promotions for sellers and promoting images of items to users. A management service receives a source location identifier from a seller and processes images stored in an image data store to determine which images include the source location identifier. These images are then included in a promotion established for the seller. Additionally, the management service identifies users who have previously interacted with the images and includes them in the promotion campaign.
Another notable patent by Malhotra involves informed opt-in previews for video advertisements. This implementation facilitates the discovery and presentation of video advertisements in a non-intrusive manner for users of client devices. An informed opt-in preview is generated, which is a short video presentation formed from frames extracted from the video advertisement. This preview provides users with an overview of the video advertisement, allowing them to engage with the content in a more informed manner.
Career Highlights
Nipoon Malhotra is currently employed at Pinterest, Inc., where he continues to innovate and develop new technologies. His work at Pinterest has allowed him to explore various aspects of user engagement and advertising, contributing to the company's mission of connecting people with ideas.
Collaborations
Malhotra has collaborated with several talented individuals throughout his career, including Justin Velo and Andrew Craig Bragdon. These collaborations have fostered a creative environment that encourages the development of groundbreaking ideas and solutions.
Conclusion
Nipoon Malhotra is a notable inventor whose work has significantly impacted the technology and advertising sectors. His innovative patents demonstrate a deep understanding of user needs and a commitment to enhancing user experiences. Through his contributions, Malhotra continues to shape the future of technology and advertising.