Company Filing History:
Years Active: 2010-2014
Title: Inventor Spotlight: Rica Gonen
Introduction
Rica Gonen, an accomplished inventor based in Sunnyvale, CA, has made significant contributions to the field of online advertising technology. With a focus on developing systems that optimize advertisement scheduling, Rica holds six patents, showcasing her innovative approach to enhancing the efficiency of online auctions.
Latest Patents
Among her latest patents, Rica has introduced a groundbreaking system and method utilizing sampling for scheduling advertisements in slots of varying quality within online auctions, specifically considering budget and time constraints. One of the notable patents includes a multi-armed bandit engine that samples new advertisements by strategically allocating placements to maximize advertiser welfare while adhering to their budget limits. Advertisers can communicate their private details, such as arrival and departure times, as well as budget constraints, enabling the system to approximate maximal welfare with protective measures against potential misinformation. This innovative approach not only enhances the auction process but also ensures truthful reporting, benefiting both advertisers and the online platform.
Career Highlights
Rica's professional journey is marked by her tenure at Yahoo! Inc., where she has leveraged her expertise to develop advanced advertising technologies. Her ability to merge technical knowledge with practical application has propelled her as a key player in the industry, continuously pushing the boundaries of what is possible in online advertising.
Collaborations
Throughout her career, Rica has collaborated with talented professionals, including colleagues such as Elan Pavlov and Colin Brady. These partnerships have fostered an environment of innovation, allowing for the exchange of ideas and contributing to the successful creation of her patented technologies. Together, they have made significant strides in enhancing user experiences within online auctions.
Conclusion
Rica Gonen serves as a remarkable example of how inventors can influence the landscape of technology through innovation. With her extensive work on advertisement scheduling systems and collaboration with industry experts, Rica continues to set new standards within the field. Her patents reflect a commitment to improving the online advertising ecosystem, showcasing the vital role of inventors in shaping the future of technology.