The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 16, 2011
Filed:
Aug. 30, 2007
Colin Brady, Sunnyvale, CA (US);
Rica Gonen, Sunnyvale, CA (US);
Colin Brady, Sunnyvale, CA (US);
Rica Gonen, Sunnyvale, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
An improved system and method is provided for using sampling for allocating web page placements in online publishing of content. A multi-armed bandit engine may be provided for sampling content items by allocating web page placements of varying quality for content items and optimizing the payoff to maximize revenue. Publishers may provide content items to be published and report their valuation per click. Through a process of valuation discovery, the click-through rate for content items and the value of content items may be learned through sampling. As the process of valuation discovery progresses, the present invention may more closely approximate the click-through rates for content items in order to allocate web page placements to content items that may optimize content layout by maximizing revenue. The present invention may accurately learn the CTR for new content items and support multiple web page placements of varying quality.