Company Filing History:
Years Active: 2012-2021
Title: Innovations by Priya Baboo
Introduction
Priya Baboo is an accomplished inventor based in State College, PA (US). She has made significant contributions to the field of marketing and shopper behavior analysis, holding a total of five patents. Her work focuses on developing methods and systems that enhance the understanding of shopper responses to marketing stimuli.
Latest Patents
One of her latest patents is titled "Method and system for collecting shopper response data tied to marketing and merchandising elements." This invention provides a comprehensive method for capturing a dataset over time that represents shopper responses to various marketing and merchandising elements. The system utilizes multiple means for capturing images, such as cameras, to analyze shopper behavior and demographics. The data collected can be used to compare the effectiveness of different marketing elements and promotions across various demographic segments.
Another notable patent is "Method and system for rating the role of a product category in the performance of a store area." This invention measures shopper behavior metrics to assess the strength of product categories in a store area. It establishes a standardized rating system that normalizes metrics across different product categories. The analysis of these datasets helps in developing better store area optimization strategies.
Career Highlights
Priya Baboo works at Videomining Corporation, where she applies her innovative ideas to improve marketing strategies and shopper engagement. Her expertise in analyzing shopper behavior has positioned her as a key player in her field.
Collaborations
Some of her coworkers include Rajeev Sharma and Namsoon Jung, who contribute to the collaborative environment at Videomining Corporation.
Conclusion
Priya Baboo's innovative patents and contributions to the field of marketing and shopper behavior analysis demonstrate her commitment to enhancing the understanding of consumer interactions. Her work continues to influence the industry and pave the way for future innovations.