The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 05, 2013
Filed:
Dec. 30, 2008
Priya Baboo, State College, PA (US);
Rajeev Sharma, State College, PA (US);
Varij Saurabh, State College, PA (US);
Namsoon Jung, State College, PA (US);
Priya Baboo, State College, PA (US);
Rajeev Sharma, State College, PA (US);
Varij Saurabh, State College, PA (US);
Namsoon Jung, State College, PA (US);
VideoMining Corporation, State College, PA (US);
Abstract
The present invention is a method and system for measuring a set of shopper behavior metrics that represent the strength of a product category or a group of categories in the performance of a store area. A set of rating parameters are defined in order to provide a unified and standardized rating system. The rating system represents the effectiveness of the product category in a store area. The metrics are defined in a manner that is normalized so that they can be used across different types of product categories. The datasets are measured per category or group of categories over time to identify how the strength has varied over time, and to monitor trends in the category performance. The measured datasets are further analyzed based on various demographic groups and behavior segments. The analysis facilitates a better understanding of the strength of the category for different shopper segments, which in turn can be applied for developing better store area optimization strategies.