This inventor holds 6 USPTO granted patents and 3 published patent applications. Top assignee: Groupon, Inc.. Active years: 2019-2023.
Company Filing History:
Years Active: 2019-2023
Title: Innovations by Prashant Gaurav
Introduction
Prashant Gaurav is an accomplished inventor based in Mountain View, CA. He has made significant contributions to the field of machine learning and promotion targeting, holding a total of 6 patents. His work focuses on enhancing message targeting through innovative methods and apparatuses.
Latest Patents
One of his latest patents is titled "Apparatus and method for enhanced message targeting." This invention discloses a method, apparatus, and computer program product designed for improved machine learning using a statistical model. The apparatus includes a processor that retrieves information about a plurality of consumers and modeling circuitry that trains a statistical model based on this information. It predicts an incremental booking value associated with promotions for each consumer and selects a subset of consumers to receive impressions of the promotion.
Another notable patent by Gaurav is also titled "Apparatus and method for enhanced message targeting." This invention focuses on improved promotion targeting. The apparatus retrieves historical information regarding transactions associated with various identifier entities. It includes modeling circuitry that trains a statistical model using this historical information to estimate expected transaction requests for each identifier entity. The processor selects a subset of identifier entities to receive impressions of the promotion and transmits these impressions accordingly.
Career Highlights
Prashant Gaurav is currently employed at Groupon, Inc., where he applies his expertise in machine learning and statistical modeling to enhance promotional strategies. His innovative approaches have contributed to the company's ability to target promotions effectively.
Collaborations
Some of his notable coworkers include Rajesh Girish Parekh and Raju Balakrishnan, who collaborate with him on various projects within the company.
Conclusion
Prashant Gaurav's contributions to the field of machine learning and promotion targeting are noteworthy. His innovative patents reflect his commitment to enhancing marketing strategies through technology.