The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 13, 2023

Filed:

Mar. 29, 2021
Applicant:

Groupon, Inc., Chicago, IL (US);

Inventors:

Rajesh Girish Parekh, San Jose, CA (US);

Raju Balakrishnan, Sunnyvale, CA (US);

Guoxian Zhang, Fremont, CA (US);

Prashant Gaurav, Mountain View, CA (US);

Assignee:

Groupon, Inc., Chicago, IL (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/0201 (2023.01); G06Q 30/0211 (2023.01); G06N 20/00 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06N 20/00 (2019.01); G06Q 30/0211 (2013.01);
Abstract

A method, apparatus, and computer program product are disclosed for improved machine learning using a statistical model. In the context of an apparatus, some example embodiments include a processor configured to cause retrieval of information regarding a plurality of consumers, and modeling circuitry configured to train a statistical model of the plurality of consumers based on the retrieved information, and predict, using the statistical model, an incremental booking value associated with the promotion for each consumer of the plurality of consumers. The processor is further configured to select a subset of the plurality of consumers for receiving impressions of the promotion. Some example embodiments may further include communications circuitry configured to transmit an impression of the promotion to each consumer in the subset of the plurality of consumers.


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