Pradipta Mitra

Title: Pradipta Mitra: Innovator in Survey Customization

Introduction

Pradipta Mitra is an accomplished inventor based in Rutherford, NJ, known for his innovative contributions to the field of survey methodologies. His work focuses on enhancing the effectiveness of panel surveys through advanced technology and data analysis.

Latest Patents

Mitra holds a patent for "Exposure based customization of surveys," which encompasses methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for panel surveys. This patent outlines a method that involves accessing television history data for viewing devices associated with panelists. It describes how to select a proper subset of panelists based on the television advertisements presented to them, generating tailored surveys that include questions based on their viewing history.

Career Highlights

Pradipta Mitra is currently employed at Google Inc., where he continues to develop innovative solutions that leverage technology to improve survey methodologies. His work has significant implications for market research and advertising effectiveness.

Collaborations

Mitra collaborates with notable colleagues, including Timothy M. Dierks and Geoffrey R. Smith, contributing to a dynamic team focused on advancing survey technology.

Conclusion

Pradipta Mitra's innovative approach to survey customization exemplifies the intersection of technology and research, making significant strides in how data is collected and analyzed. His contributions are paving the way for more effective market research methodologies.